Internet & web marketing are not going away. In fact, they are beginning to transform and evolve even now. If you're a business owner who feels like you've "tried the online thing" to no avail, or you know you have a couple of accounts that are languishing, this blog is for you.
Because I'm actually more than a little bit frightened for you and your business if you're having a tough time getting consistent content out right now.
If you're having a tough time publishing regular posts on your customers's favorite social platforms, I don't know how you're going to do, business-wise, when more Altered Reality and then also Virtual Reality begin to become the norm for marketing and referrals.
Because that's where this is alllll going....it's going to continue to transform and evolve, just like it has been doing for the last 10 years.
So, if you've been waiting to see if you really have to do this for your business, I'll simply ask you to consider the following:
They are doing it ...even while at Disneyland!
At Disneyland, the happiest place on earth, people are on their phones for all kinds of reasons. The gate price for admission (for 1 person, for 1 day, at 1 park) is $110 (on August 25, 2017, because prices vary.)
If customers are paying a hundred clams to get in and are taking selfies, checking menus, playing games in line, checking showtimes and making calls, scoping reviews of rides & attractions at Disneyland, you know they are gonna be on their devices while they're waiting 15 minutes to get in to their dental appointment or waiting for their oil change.
So, big question
What is your business like online?
My fear is that it appears to be ...abandoned or non-existent.
You're not alone
When it comes to content planning and implementing, there are maaaany business owners who feel they've "tried the online thing", either with a half-completed-now-abandoned Facebook business page after 3 months of spotty posting. Or a Twitter account that they created, but never really understood in terms of ... 1. how it functioned or 2. how they might efficiently and effectively use it for business.
Or, insert any number of online or digital attempts made in the far or recent past. You know, the stuff that seems the easiest to blow off. Blogs, newsletters, email marketing messages, new sales sheets, etc.
If you're having trouble now and you don't know what to say, how to say it or to whom you want to talk with, either on or offline, that's what this blog can help you with. Regularly.
The time has come to give another look at this "online stuff". For reals.
Avoid the appearance of being an abandoned or non-existant business.
Follow along, it'll be fun...and maybe even entertaining.